Web Design
Marketing sites that convert users into customers — fast, responsive, and built to perform.
Services
What I do
A full-stack design perspective — from strategy and research to high-fidelity, handoff-ready product design.
UI/UX Design
User-centric interfaces for complex SaaS platforms, grounded in research and design systems.
Mobile App Design
Intuitive iOS and Android product experiences, from concept to App Store launch.
Skills
Core competencies
Most designers think either visually or technically. I do both — pairing design craft with production-level front-end skill, a strategy-first mindset, performance marketing that ties the design back to acquisition, hands-on agentic AI development, and years of leading the design teams that do the work.
Design
- UI/UX Design
- Design Systems
- High-Fidelity Prototyping
- Responsive Web Design
- Mobile App Design (iOS/Android)
- Brand Identity & Creative Direction
- Interaction Design
- Wireframing
Technical
- HTML5 / CSS3 / JavaScript
- PHP / jQuery / Bootstrap
- Figma / Adobe Creative Suite
- Webflow / WordPress
- Responsive Front-End Development
- Handoff-Ready Deliverables
Strategy
- UX Research & Strategy
- Journey Mapping
- A/B Testing & Optimization
- Conversion & Onboarding Optimization
- Agile Product Collaboration
- Enterprise & White-Label Solutions
- Product Roadmap Influence
Leadership & Project Management
- Design Team Leadership
- Mentoring Junior Designers
- Art Direction & Creative Direction
- Project Planning, Scoping & Delivery
- Timeline & Deadline Management
- Client & Stakeholder Communication
- Design Workflow & Tool Standardization
Marketing & Analytics
- Google Analytics 4 Setup & Analysis
- Google Ads Campaign Setup & Management
- Ad Bidding Strategy & Optimization
- Keyword & KEI Research (SEMrush)
- SEO / SEM & Metadata Optimization
- Social Media Marketing Setup
- Traffic & ROI Reporting
- Competitor Analysis
AI & Agentic Development
- AI-Assisted Design & Prototyping
- Claude Code (Agentic Development)
- Context Engineering
- Prompt Engineering & Test-Driven Development
- Model Context Protocol (MCP)
- AI-Assisted Git → Vercel Deployment
Industry experience
- FinTech
- Real Estate SaaS
- E-Commerce
- Legal Marketing
- Hospitality
- Automotive
- Health & Wellness
- Event Ticketing
- Architecture
- Blockchain Applications
- Enterprise Software
Work
Selected work
A look at the products, dashboards, and interfaces I design — crafted for clarity and built to convert.
Background
Two decades at the intersection of design & code
A career spanning SaaS, fintech, real estate, e-commerce, mobile, and enterprise marketing — an unusually broad foundation for solving complex design challenges.
- 01
60% company growth at PropStream
Contributed creative strategy to initiatives that drove a 60% increase in company growth.
- 02
PropStream's first native iPhone app
Led the design and launch from concept to App Store, delivering a consistent iOS/Android experience.
- 03
PropStream Academy
Architected a customer education platform that measurably reduced support ticket volume and improved retention.
- 04
Blockchain-secured loan application
Designed multi-persona UX with distinct, role-specific interfaces for buyers, vendors, and loan officers within one design system.
- 05
Scalable Figma design systems
Built and maintained systems across multiple SaaS products, compressing design-to-dev handoff and ensuring visual consistency.
- 06
37 law firm websites
Deployed through a custom Bootstrap templating system, dramatically improving production efficiency and consistency.
Awards
Two-time Summit Creative Award winner (2013) for design excellence.
Education
Bachelor of Arts in Art & Design
The Art Institute of Cincinnati · 1998
Trusted by Industry Leaders
About
Design craft meets technical fluency.
I'm a Senior UI/UX and Web Designer with over 27 years of experience across SaaS, fintech, real estate, and e-commerce. Having hand-coded 300+ websites, I design with a deep understanding of what's actually buildable — eliminating friction between the design studio and the development sprint.
I've led design for products like PropStream's first native iPhone app and PropStream Academy, and I build scalable design systems in Figma that compress design-to-dev handoff and keep experiences consistent across platforms.
Writing
Popular articles
Notes on interface design, user research, and building with AI — from the projects I work on.
UI/UXMay 20, 20266 min read
12 Industry-Standard Usability Principles
Creating a great user experience is more than making an interface look attractive. It means helping people complete tasks easily, confidently, and with minimal friction. In UX, usability principles are the foundation for designing products that are effective, efficient, accessible, and easy to learn. Below are 12 widely recognized usability principles that UX designers use…
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UI/UXOct 14, 20266 min read
Test the Decision, Not the Dashboard: Usability Testing for Expert, Time-Pressured Interfaces
"Find the conjunction list" is a task almost any operator will pass, on an interface that can still get them to the wrong answer. For tools where people decide under a deadline, the thing to test is the decision. Here's how I'd write that test plan, using two consoles I designed where the deadline is the whole design problem.
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AI & Agentic DevelopmentOct 8, 20268 min read
The Guardrails Are the Product: A Portfolio Chatbot That Can't Invent a Price
Getting a chatbot onto my portfolio took an afternoon. Stopping it from inventing prices, email addresses and start dates took a lot longer. Here's how the assistant on this site is built so its rules are enforced in code, plus the two rules that flipped when I copied it from another project.
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