
Design + AI CreatorProduct Designer
Crafting High-Performance Digital Experiences.
Open for project work & full-time opportunities27 years across product design, front-end code and brand. I make complex SaaS, fintech and real-estate products simple to use and straightforward to build.
- 27+
- Years of experience
- 300+
- Websites hand-coded
- 2×
- Summit Creative Award winner
Most designers think either visually or technically. I doboth, and every screen I design is one I already know how to build.
Design craft. Interfaces for complex SaaS, Figma design systems that hold across products, and mobile apps taken from concept to the App Store.
Technical fluency. Over 300 websites hand-coded in HTML, CSS, JavaScript and PHP. Handoff-ready files engineering can act on the same day.
Strategy. Research, journey maps and conversion work, tied back to the analytics and the ad spend that bring people in.
Same idea, two languages.
Drag the handle. On the right, this page's hero as a design. On the left, the typed, motion-aware React component that renders it.
Selected work.
Eight of nineteen projects, 2019 to 2026: products, dashboards and sites crafted for clarity and built to convert.








Eleven more in the archive.
View all work ↗
I thrive at the intersection of strategy, systems, and craft, and I bring all three to every team I work with.
Clients: PropStream, PropertyReach, AVID AIR, peoplefinders, STÖHN, OLV, Momentix, Platinum Digital, PracticeMadePerfect, Sesame Communications.
Core competencies.
Design craft, production-level front-end, strategy, marketing that ties design to acquisition, hands-on agentic AI, and years leading the teams that do the work.
Design
UI/UX Design · Design Systems · High-Fidelity Prototyping · Responsive Web Design · Mobile App Design (iOS/Android) · Brand Identity & Creative Direction · Interaction Design · Wireframing
Technical
HTML5 / CSS3 / JavaScript · PHP / jQuery / Bootstrap · Figma / Adobe Creative Suite · Webflow / WordPress · Responsive Front-End Development · Handoff-Ready Deliverables
Strategy
UX Research & Strategy · Journey Mapping · A/B Testing & Optimization · Conversion & Onboarding Optimization · Agile Product Collaboration · Enterprise & White-Label Solutions · Product Roadmap Influence
Leadership
Design Team Leadership · Mentoring Junior Designers · Art Direction & Creative Direction · Project Planning, Scoping & Delivery · Timeline & Deadline Management · Client & Stakeholder Communication · Design Workflow & Tool Standardization
Marketing
Google Analytics 4 Setup & Analysis · Google Ads Campaign Setup & Management · Ad Bidding Strategy & Optimization · Keyword & KEI Research (SEMrush) · SEO / SEM & Metadata Optimization · Social Media Marketing Setup · Traffic & ROI Reporting · Competitor Analysis
AI & Agents
AI-Assisted Design & Prototyping · Claude Code (Agentic Development) · Context Engineering · Prompt Engineering & Test-Driven Development · Model Context Protocol (MCP) · AI-Assisted Git → Vercel Deployment
Industries: FinTech, Real Estate SaaS, E-Commerce, Legal Marketing, Hospitality, Automotive, Health & Wellness, Event Ticketing, Architecture, Blockchain Applications, Enterprise Software.

Let's talk.
Tell me what you're building. I'll tell you plainly what it takes, with the hours shown.
Start a projectOrange County, California
Pacific Time
Popular articles
Notes on interface design, user research, and building with AI — from the projects I work on.

12 Industry-Standard Usability Principles
Making an interface look good is the easy half of UX. These are the 12 usability principles I lean on for the harder half: helping people finish what they came to do, with confidence and as little friction as possible.
Read articleTest the Decision, Not the Dashboard: Usability Testing for Expert, Time-Pressured Interfaces
"Find the conjunction list" is a task almost any operator will pass, on an interface that can still get them to the wrong answer. For tools where people decide under a deadline, the thing to test is the decision. Here's how I'd write that test plan, using two consoles I designed where the deadline is the whole design problem.
Read articleThe Guardrails Are the Product: A Portfolio Chatbot That Can't Invent a Price
Getting a chatbot onto my portfolio took an afternoon. Stopping it from inventing prices, email addresses and start dates took a lot longer. Here's how the assistant on this site is built so its rules are enforced in code, plus the two rules that flipped when I copied it from another project.
Read article


