Pricing

Published rates, so you can budget before we talk.

Most design studios make you request a quote to find out whether you can afford them. I would rather you knew now. Every fixed price below is hours multiplied by my hourly rate and rounded to a clean number — so any figure on this page can be explained by the work behind it.

Start a project See the work first

The rate

One hourly rate, two bands.

Local web design and build sit at one rate. Product and UX consulting — research, design systems, prototypes for engineering teams — sits at another, because it is different work.

Service	Rate	What it covers
Web design & design concepting	$75/hr	Discovery, art direction, page design, design systems
Front-end build	$75/hr	HTML, CSS, JavaScript, WordPress, Next.js
Product & UX consulting	$125/hr	Research, flows, prototypes, design-system architecture
Rush delivery	+25%	Compressed timelines under two weeks

Hours are tracked and reported. Two-hour minimum on hourly work.

Start here

Discovery & Direction Sprint

A paid first step that ends with a written scope and a fixed price — credited in full against any project booked within 30 days.

$3004 hours

Book a sprint

Goals, audience and competitive review
Audit of your current site, if you have one
Sitemap and recommended page structure
Written scope with a fixed project price

Fixed scope

Packages, with the hours shown.

Pick the shape that fits. If none of them do, the Discovery Sprint ends with a fixed price for the one that does.

Landing Page

One page that has to do a single job well.

$1,20016 hours

One long-form page, designed and built
Copy shaping from your material
Mobile-first, tested at real widths
Enquiry form wired to your inbox

Website Redesign

Your content, rethought and rebuilt.

$1,50020 hours

Up to 5 pages using your existing content
New visual direction and page structure
Performance and accessibility pass
Redirects so you keep your search rankings

Most booked

Starter Site

A complete small-business site, custom designed.

$2,25030 hours

Up to 5 pages, designed from scratch
Custom design — no theme, no page builder
Enquiry form and basic on-page SEO
Analytics install and handover walkthrough

Brand + Web Bundle

Identity and site designed as one system.

$3,75050 hours

Logo, colour palette and type system
Brand guidelines document
Everything in the Starter Site
Consistent assets for print and social

Business Site

A larger site you can edit yourself.

$4,12555 hours

Up to 10 pages, designed from scratch
CMS so your team can edit content
Blog or news section
Third-party integrations as scoped

E-commerce & Custom

Stores and app-like builds, scoped individually.

From $7,500100+ hours

Product catalogue, cart and checkout
Payment and shipping configuration
Custom application work as needed
Scoped after a Discovery Sprint

In every package

Two rounds of revisions
Responsive across phone, tablet and desktop
Accessibility pass against WCAG 2.2 AA
Analytics installed and verified
A handover walkthrough so nothing is a black box

Billed at cost, never marked up

Hosting and domain registration
Premium plugins or licences
Stock photography
Paid typefaces

Further revision rounds beyond the two included run at the hourly rate.

UI/UX & product design

Deeper work, at the consulting rate.

Research, prototyping, app design and design systems — the work that decides whether a product is worth building before it gets built. Priced at the consulting band, with the market range shown next to every number.

Senior freelance UX and product-design rates in the US run roughly $120–$200 an hour, with senior averages near $138. This band sits at the lower end of that, and every price below is hours at that rate — checked against what the same deliverable costs elsewhere.

Persona & Discovery Research

3–4 weeks

Find out who you are actually designing for, before anyone draws a screen.

$5,00040 hours

8–12 moderated user interviews, recruited and run
3–5 personas built from those interviews, not invented
Journey map with the friction points marked
Competitive teardown of 3–5 comparable products
Findings readout with prioritised recommendations

Market
Agencies quote from $3,000 for a minimal persona set and $120,000+ for enterprise research programmes.

Low-Fidelity Prototype

1–2 weeks

Structure and flow settled in Figma while changes are still cheap.

$1,50012 hours

Up to 12 screens as clickable Figma wireframes
Hierarchy, navigation and flow — deliberately unstyled
Shareable Figma link your whole team can comment on
One round of structural revisions

Market
Clickable wireframes typically run $500–$2,000.

High-Fidelity Prototype

3–4 weeks

A Figma prototype close enough to real that you can test it on users.

$6,00048 hours

Up to 15 fully designed screens
Real content and real states — empty, loading, error
Interactive flows with Smart Animate transitions
Auto-layout, constraints and named layers, ready for dev
Two rounds of revisions

Market
High-fidelity interactive prototypes typically run $5,000–$25,000.

App Design — iOS & Android

6–10 weeks

End-to-end product design for a mobile app, ready to build.

From $12,00096+ hours

Typically 20–40 screens, designed end to end
Platform conventions honoured on both iOS and Android
Interactive Figma prototype of the core flows
App icon, splash and store listing assets
Developer handoff with specs and a live walkthrough

Market
Full app design typically runs $5,000–$30,000 over 2–12 weeks.

Core Component Library

4–6 weeks

The reusable pieces your product gets rebuilt from.

$8,00064 hours

30–40 components built as Figma variants
Design tokens: colour, type, spacing, radius, elevation
Light and dark themes from a single token set
Usage documentation written into the file itself

Market
Starter design systems typically run $1,500–$8,000 over 4–6 weeks.

Brand & Design System

8–12 weeks

Identity and component library designed as one system, not bolted together.

From $18,000144+ hours

Everything in the Core Component Library
Logo, palette, typography and written brand guidelines
Responsive patterns covering web and mobile
Accessibility audit against WCAG 2.2 AA
Optional coded handoff as React components

Market
Growth-stage systems run $8,000–$50,000 over 8–12 weeks; enterprise systems $40,000–$80,000.

These combine, and they are usually cheaper together

Research feeds the prototype, the prototype feeds the app design, and the component library is what stops the app design drifting six months later. Booked as a sequence, the later stages take fewer hours because the thinking is already done — so the quote reflects that rather than stacking the list prices. A Discovery Sprint is the right way to find out which of these you actually need.

After launch

Care plans, if you want one.

Most clients do not need a retainer. They need a predictable way to get small things done without a new quote every time. Unused hours roll over one month.

Essentials

$150/mo2 hrs

Effective $75.00/hr

Small edits, content swaps and the occasional fix.

Growth

$285/mo4 hrs

Effective $71.25/hr

Regular updates plus a new section every month or two.

Partner

$540/mo8 hrs

Effective $67.50/hr

Ongoing design work with priority turnaround.

How it works

The terms, in plain language.

Payment schedule

Projects under $1,500 are split 50% deposit and 50% on launch. $1,500 and above are split 40% deposit, 30% at design approval, and 30% on launch.

You own everything

On final payment, the design files, the code, the domain and the hosting account are yours. Nothing is held hostage and there is no proprietary platform to stay locked into.

Scope changes are quoted first

Anything outside an agreed scope is estimated and approved by you in writing before it is worked. You will not receive a surprise invoice.

Estimates hold for 30 days

Availability is first-come. Booking a start date requires the deposit.

Not sure which one you need?

That is what the Discovery Sprint is for. Tell me what you are trying to do and I will tell you what it takes — in writing, at a fixed price, before you commit to a build.

Get in touch