Real Estate SaaS

PropertyReach

A nationwide property-data platform made approachable — search, 130+ filters, property intelligence, skip-traced contacts, lead lists, direct mail, and investor tools in one place.

Role: Product & UI/UX Design
Platform: Web
Industry: Real Estate / PropTech
Data: 160M+ properties

PropertyReach turns lead and property data for 160M+ properties into a tool real-estate investors, wholesalers, and agents use every day. I designed the full web platform — onboarding, a hub dashboard, map-and-list search, 130+ advanced filters, rich property intelligence, skip-traced owner contacts, saved and automated lead lists, a direct-mail postcard builder, investor calculators, and account, team, and API surfaces — all held together by one shared component system so depth never turns into clutter.

01Search & Discovery

Find any property.

The product opens on a single search box, then splits into a synced map-and-list view. Users go from a question — an address, an owner, an area — to thousands of results they can pan, cluster, and scan without ever learning the database underneath.

Key jobs: Search, Browse
Views: Map · List · Thumbnails

01

Map + List, In Sync

A live map and a sortable results table sit side by side with clustered pins and a search-as-I-move toggle, so users can work spatially or row-by-row and never lose their place between the two.

02

Preset Quick Lists

Pre-foreclosures, high-equity, vacant, tax-delinquent, and other motivated-seller lists are one click from the dashboard, giving first-timers a productive starting point before they ever touch a filter.

03

Scannable Results

Result rows lead with the facts that drive a decision — value, beds, baths, size, year — and a hover preview surfaces equity, liens, and comps without leaving the list.

02Powerful Filters

Narrow with precision.

Behind the simple search sit 130+ advanced filters — owner, property, MLS, foreclosure, liens, value, mortgage, and permit data, plus motivated-seller lead types like pre-foreclosure, vacant, high-equity, and tax-delinquent. I organized it as a categorized rail with an always-visible applied-filters summary and a running result count, so power users get depth without ever feeling lost.

Key jobs: Filter, Save
Scale: 130+ filters

01

Categorized Filter Rail

130+ criteria are grouped into a scannable left rail — owner info, characteristics, MLS, liens, value, mortgage — so users drill straight to what they need instead of scrolling a wall of inputs.

02

Live Applied-Filters Summary

A persistent panel shows every active filter as a removable chip alongside a real-time result count, so users always know exactly what they're looking at and can undo in one tap.

03

Quick Lists & Saved Filters

One-click quick lists surface motivated-seller lead types instantly, while custom quick filters and saved searches let repeat users rebuild a complex query and rerun it as new records match.

03Property Intelligence

The full picture.

The property-detail page is the heart of the product. It pulls ownership, valuation, equity, tax, mortgage, liens, comparables, and neighborhood data into one tabbed profile — in both light and a refined dark theme — so an investor can qualify a lead without hunting across sources.

Key jobs: Analyze, Decide
Differentiator: Data in context

01

One Tabbed Profile

Details, status, MLS, comparables, and nearby insights live under a single header of headline stats — value, equity, rent, opportunity — turning a dense record into a readable, decision-ready profile.

02

Comps & Valuation

A comparables view pairs a mapped set of nearby sales with summary tiles and an editable comp search, so users can validate value and spot flip and rental potential in context.

03

Owner Contact & Skip Trace

Ownership and household sections lead into skip-trace flows for phone and email — including contacts behind LLCs and trusts — connecting research directly to outreach without a detour.

04Lists, Marketing & Tools

From lead to outreach.

PropertyReach isn't just search — it's a workflow. Saved and automated lists behave like a lightweight CRM, a drag-and-drop postcard builder turns a list into a direct-mail campaign, and investor calculators help users underwrite a deal before they act.

Key jobs: Organize, Market, Analyze
Surfaces: Lists · Postcards · Tools

01

Lists as a Lightweight CRM

Saved lists and auto-updating property lists carry lead status, assignment, and contact columns, so a search result becomes a pipeline the user can actually work.

02

Direct-Mail Postcard Builder

A layered, template-driven editor lets users design and send 6×4 and 6×9 postcards to a list — margins, imagery, and copy handled in-app — closing the loop from data to mailbox.

03

Investor Calculators

Mortgage, rental, DTI, wholesale, and fix-and-flip calculators live under one Tools hub so users can underwrite a deal without leaving the platform.

05Account, Team & API

Built to scale.

Around the core product sits everything a growing team needs — onboarding, dashboards, billing and plans, credit wallets, team seats and permissions, and API access — all drawn from the same design system so the platform feels like one product from first login to developer integration.

Key jobs: Manage, Extend
Surfaces: Billing · Teams · API

01

Accounts, Billing & Wallets

Plan selection, wallet top-ups, and usage meters are designed as calm, legible flows, keeping the money layer — where every skip trace and postcard draws credits — trustworthy rather than intimidating.

02

Team Seats & Permissions

Team invites, roles, and per-member limits let an agency share one account without losing control, so the product scales from a solo investor to a full brokerage.

03

Developer & API Surface

An API dashboard with keys, usage, and self-checkout extends the same visual language to developers, so the data platform is coherent whether accessed by hand or by code.

Process

PropertyReach's challenge was approachability at scale — one product serving first-timers and power investors across dozens of interconnected surfaces, backed by data on 160M+ properties. I designed from the search box outward, making the common path effortless while keeping deep data one tap away, and unified every surface — search, detail, lists, marketing, tools, account, and API — on a single component system so the platform reads as one coherent product.