One Corporate Wellness
A workplace-wellness site sold to HR, not to employees — where the reader has to justify the spend to someone else.
- Engagement
- Client project
- Role
- Web Design, Front-End & AI
- Platform
- Responsive web, 390px → desktop
- Sector
- Corporate wellness, B2B
- Scope
- 4 pages + AI assistant
- Build
- Next.js App Router, Python agent
Corporate wellness is bought by someone who will not personally use it. The HR lead reading this site is not deciding whether they want a chair massage; they are deciding whether they can walk into a budget meeting and defend a line item whose return is real but slow and hard to attribute. That reframes what the site owes them. Testimonials from happy employees are the wrong currency — they are evidence for a decision nobody is making. What the buyer needs is a clear picture of what turns up on the day, a founder credible enough to be worth a meeting, and the argument for the spend already phrased in the language their CFO will use. The site is organised around supplying those three, in that order.
The reader is not the beneficiary.
"A healthy workforce is a successful workforce" is the site's thesis, and it is aimed squarely at an operations argument rather than a moral one. Every section on the home page advances the case that wellness is an investment with a return, because that is the only case that survives contact with a budget.
- Key jobs
- Evaluate, Justify, Enquire
- Session
- Research, pre-meeting
- Differentiator
- Written for the budget holder
Framed As An Investment, Not A Perk
"Invest in Your Employees' Health, Invest in Your Organization's Success" states the trade in the buyer's own terms. Healthcare cost, productivity and retention are named as the levers, because those are the three lines an HR lead can point at when someone asks what it's for.
No Fabricated ROI Figures
The site makes the argument without inventing a percentage to support it. A specific, unsourced return is the fastest way to lose a reader who evaluates vendors for a living — and the first number a CFO will ask for the provenance of. Claims stay qualitative where the evidence is.
Photography Of Real Programmes
The imagery is the company's own health fairs, onsite yoga and pilates sessions — a marquee full of actual employees at actual tables. A buyer's real question is what this looks like in their building, and stock photography of a model on a yoga mat answers a different one.
One Route In, Repeated
"Start Now" resolves to the same contact page from every section. There is no gated download, no whitepaper and no newsletter fork — a four-page site with one thing to ask for should ask for that thing consistently rather than farming the visitor for a lesser conversion.
Described by the day, not by the outcome.
Four programmes — interactive health fairs, workshops, screenings and onsite fitness. The temptation in this category is to describe each one by how it makes people feel, which leaves a buyer unable to picture the logistics they will actually be signing up to host.
- Key jobs
- Picture, Compare, Scope
- Session
- Minutes, evaluating
- Differentiator
- Logistics made concrete
Each Service Says What Turns Up
Health fairs come with screenings, fitness demonstrations, healthy snack sampling and local exhibitors. Screenings mean blood pressure and cholesterol. The WorkFit classes are described by what they train. A buyer can picture the floor space, the schedule and the disruption, which is what they'll be asked about.
The Client List Does The Qualifying
AT&T, Mitsubishi and Hilton Hotels sit with the health fairs because scale is the unstated question — an HR lead at a 3,000-person employer needs to know the vendor has run something that size. Naming them is more useful than any adjective about capability.
Full Descriptions, Not Truncated Cards
Each service is written out in full on the page rather than teased behind a "learn more" that costs a click and a page load. With four services, progressive disclosure only adds friction to the one page a buyer arrived to read.
No Published Pricing, And No Pretence Of It
Programme cost genuinely depends on headcount, sites and cadence, so the page says the programme is customised and routes to a conversation. That is a different thing from a category that hides standard rates as a tactic, and the copy doesn't dress it up as exclusivity.
The credential is a person, not a company.
One Corporate Wellness is young. Its founder is not. The about page is doing the heaviest lifting on the site, because a buyer's real question — has this vendor done it before, at my size — is answered by Mike Sanchez's history rather than by the company's.
- Key jobs
- Verify, Trust, Meet
- Session
- Before a first call
- Differentiator
- Track record named
Named Employers, Not Anonymous Logos
AT&T, the Los Angeles Angels, the Los Angeles Dodgers, Hilton Hotels, Panasonic and Del Taco. Written as programmes he delivered over fifteen years rather than displayed as a logo wall implying current clients of this company — a distinction a diligent buyer will check, and the site is better for surviving the check.
The 2020 Pivot Is Kept In
Standing up COVID-19 testing for school districts and essential workplaces, then a clinical lab and telehealth platform, is the strongest evidence on the page: it shows someone who builds health operations under real pressure. The instinct to cut it as off-message would remove the best proof of competence.
One Line Of Philosophy, Not A Manifesto
"When you take care of people, everything else grows." A single sentence in the founder's own voice carries more than a values grid, and it stays credible because the paragraphs around it are specific.
A chat that can only say what the site says.
Buyers arrive with narrow, awkward questions — do you cover multiple sites, what does a health fair need from us, how far ahead do you book — that a four-page site can't pre-empt without becoming an FAQ. The assistant answers those from the site's own published content, and is bounded so it cannot invent the answer it doesn't have.
- Key jobs
- Ask, Clarify, Enquire
- Session
- Mid-evaluation
- Differentiator
- Guardrailed to published copy
Its Own Service, Not A Route On The Site
A Python service — FastAPI and Pydantic AI on Claude Sonnet 5 — deployed separately from the front end. Keeping the knowledge base and the rules in one place that isn't the website means the copy the assistant answers from can be reviewed as a document rather than scattered through components.
A Health Endpoint The Widget Reads First
The service reports whether it is up and whether its key is configured, and the panel says so before anyone types. An assistant that accepts a question and then fails is worse than one that admits up front it is offline — this is the difference between a visible degradation and a silent one.
It Quotes No Price And Promises No Outcome
Nothing on the site is priced, so a figure from the assistant would be fabricated by definition. The same applies to health claims and to commitments about availability: the assistant's job is to route a real question to a real conversation, not to close.
A Labelled Launcher, Never A Bare Bubble
"Ask the assistant" says what it is. An unlabelled corner bubble is the convention that promises a live person, and a visitor who thinks they are messaging the founder and gets a bot has been mildly deceived on the page where trust is the product.
Clinical navy, and no wellness green.
The category's visual default is sage green, rounded type and a woman meditating. That reads as a consumer spa, and it undersells a vendor whose actual work is screenings and logistics inside a corporate campus. The system is built to sit credibly in a procurement deck.
- Key jobs
- Read, Trust, Forward
- Session
- Every page
- Differentiator
- Reads B2B, not spa
Navy, Mist And Steel
Three navies for depth, two near-neutral greys for surfaces, and a steel for secondary copy. A palette this restrained lets the programme photography — which is full of colour, balloons, banners and branded tents — carry all of the warmth without the page competing with it.
A Garamond With A Humanist Sans
Cormorant Garamond sets the headings and Nunito Sans carries the body. The pairing lands between clinical and cold: enough classical structure to read as established, enough openness in the sans to avoid sounding like an insurer.
Headings Get The Serif By Tag
The display face is bound to the heading elements themselves rather than to a class that has to be remembered. Nothing renders in the wrong face because a component was added later without it.
Analytics On The Enquiry, Not On Everything
GA4 is loaded site-wide, but the event that matters is the contact submit. On a four-page site with one conversion, instrumenting scroll depth and section views produces dashboards nobody acts on.
Process
I started by separating the two audiences the brief kept merging — the employee who experiences the programme and the manager who buys it — and wrote the site for the second one only. That single decision removed most of the category's default content: the testimonial carousel, the wellness statistics with no source, the language about feeling better. What replaced it was concrete detail about what happens on the day, and the founder's own history, which is the strongest asset the company has and was buried in the original brief. The services page was written from what the team actually sets up, in their words, then cut back to what a buyer needs to picture the logistics. The assistant came last and deliberately so: it can only answer from copy that already exists on the site, so the pages had to be settled before its knowledge base could be written against them.
Research methods
- Sessions with the founder on how corporate wellness is actually bought and who signs off
- Review of fifteen years of delivered programmes to establish what could be claimed and how
- Competitive scan of corporate wellness vendors, and their sage-green consumer-spa visual default
- Audit of programme photography from real health fairs, onsite yoga and pilates sessions
- Question review to build the assistant's knowledge base from published copy only
Deliverables
- Four-page responsive site: home, services, about, contact
- Service descriptions written from delivery logistics rather than outcome claims
- Founder narrative carrying the named client track record
- Claude Sonnet 5 assistant on its own FastAPI + Pydantic AI service, with a health endpoint
- Navy and Cormorant Garamond visual system, self-hosted type
- Validated contact route with honeypot spam protection, and GA4 on the enquiry
- Built and deployed front-end at onecorporatewellness.com
The site
4Responsive — 390px
6Next project
Events by Ness